Account call
Meeting with Jim Williams Director of Produce and Kyle Paluszewski CM... W. Lee Flowers is a division of MDI and operates autonomous from them setting their own ads and program events. The meeting was productive as to the excitement of the forthcoming season and their ability to be more reacted to the marketplace. They have now a digital system in place that each store can respond to a market condition and be competitive. In the past they have very supportive of NWG and plan to be again this year stemming from the news of the size of the crop.
This is the second year for Jim Williams Director of Produce who is a seasoned produce person and very interested in our programs and looking forward to the season. Kyle P. CM takes direction from Jim and they are both on board with our programs and pos support we provide.