Account Call
Visited with Rick Rodriguez and John Vasapoli. Briefed them on the timing and size of the upcoming cherry crop. Offered them in addition to the regular circular promotion, the opportunity to do a sales and display contest and also a Facebook ad like they did last year. They do plan to do all that this year. Emphasized the health benefits and reminded them of the bonus opportunities by including the health benefits in their advertising. They were good at doing that last year and they plan to do it again this year.
Gristede’s and D’Acostino’s are separate banners, each with individual buyers. Rick Rodriguez is the buyer for Gristede’s, and John Vasapoli is the buyer for D’Agostino. Was unable to visit them in person this year, but it did a joint conference call with the two of them.