Account Call
Had a meeting with Charley Yeh at the Stew Leonard store in Norwalk, CT. Stew Leonard typically builds large displays of cherries with center placement in the produce department and also at the entrance to the stores. Reminded Charley about the benefits of promoting the health aspects of cherries and showed him where we offer bonus promotional support when they mention any of the approved health benefits. Charley said he plans to include the health benefits and the “buy now freeze now“ tag lines to his ads this year. Also reminded him about the bonus for including national Rainier Cherry Day in his Rainier ads. Briefed Charley on the timing of the crop, and also the expected volume.
During our meeting, I mentioned that they had only been paid $1300 last year for the support. We offer them $2500 plus bonuses and I told him that I was surprised that they had only done $1300 last year. He said that that didn’t sound right And that he thought they had advertised every week. He was going to check and see if that was the case and try to find out why they may not have submitted all the ads. He asked if it was possible to recover any dollars not claimed if they came up with more ads and I explained to him that the season has been closed.