Account Call
Met with Anthony Savino by Zoom. Outlined for Anthony the upcoming crop from the Northwest and encouraged him to begin promotional activity starting around 6/19. Told Anthony that the crop this year should be in the neighborhood of 20 million boxes, and it looks like the size of the fruit should be good. Last year, Hannaford neglected to use the Northwest logo in their print ads, and they ran several ads weekly. I contacted Anthony several times during the season last year to remind him to insert the logo, and for some reason it never did get in. Explained to Anthony in this call that we cannot pay unless the logo is inserted, and he said that that should not be an issue this year. Expect the same kind of advertising support that we had last year, and expect that the logo will be included, so looking for full participation from Hannaford this season . Mailed folder with POS, which Anthony will look at and let me know his requirements.