Met with Robert J Fredricks CM for SEG and  karley Lange as we discussed the Spring Crop update and the next steps moving forward. We discussed additional merchandising that will impactful and informative . We discussed a "new" addition to Winn Dixie in-store Kiosk that provides coupons, video, messaging and recipes. 

After discussing the takeaway the decision was to participate in the Kiosk program and  not affect the pricing but to increase awareness and provide a health message and recipe for the consumer. The timing will be during the 7/19 thru 8/22 which will coincide with the Back to School timing.