Food Town agrees to run a sales contest for NW Cherries at store level from late June until late July. Stores will be encouraged to build and maintain entrance displays and the 3 stores with the best YOY results will be awarded $500, $350, and $150 respectively. Payment will be in the form of Visa gift cards, made to the Allegiance Produce Office for distribution to their winners. Allegiance agrees to share YOY results with NW Cherries.