I met with Dan Dipple . Dan was quite frank about the poor job that Calif. did with their cherries. Not only did they not support ads, the quality was awful.  They did have N/W Cherries arriving and were looking forward to a better result.  Dan did receive  his POP and was pleased with it.  They have many ads planned and feel they will advertise almost every week of our season.  They felt the ad lids were acceptable and offered decent ad pricing to drive volume. I presented the stone fruit program and we discussed the merits of each areas fruit.