We met with Shonna Williams, Produce Director.  Shonna mentioned how awesome our cherries were last season.  Shonna said they ran some great $2.99lb ad with great volume and quality(10.5 row plus)  and plan on that this year.  We set up the ad program and discussed a July sales contest for the stores.  We also met with Director of marketing, Raul Lopez.  He would like us to run in-store radio with Superior in July.  He will follow up with a quote as they have their own program.  Superior ran some early season .99lb California Cherry ads, tons of doubles.