We met with Ali Moezzi, Javier Bautista, Dennis Kundrack, and Alfonso Cano.  Buyer and Directors.

Discussed the upcoming season,  we are planning the ad program, instead of the 5k Run event last season which a huge hit, we are going to participate in their kids cooking classes.  This a new initiative in 2017 and will run in 20 stores, 40 classes on Saturday morning.  These will run in July, push health benefits, tie in with ads, social media, in-store radio and nice displays.  The program is called Miguelitos Cocina Club and will bring a lot of excitement to our summer cherries.  We also talking about utilizing our NW Cherry costume.  Northgate is the leading Hispanic retailer in Southern California.  They are also ahead of the game with new items and exciting programs.  Alfonso is a big fan of rainier cherries and they will push along side our red cherries this summer.