account call

Representative
Ed Yancey
Fruit
Call date
Status
COMPLETED
External note

I had a great meeting with Ricardo Carbonell.  He really plans to promote and advertise our cherries much more in 2017 with more ad support and in store promotions.  When we were talking he asked a lot of good questions and seemed sincere in realizing how important cherries are to his stores.  This has been a big change since I first met him 3 years ago.  I feel he is going to do more than ever to promote our cherries this year.

Internal note

In addition to info below, Ricardo's biggest concern is that growers will start prices off too high and will not be able to advertise cherries around the July 4th holiday as prices will drop rapidly and he will have high dollar cherries in his stores coolers and will not be able to drop the price