TOPS MARKET HAS BEEN USING A EDLP STRATEGY OF 2.48 AGAINST WEGMANS EVERYDAY PRICE OF 2.99 ****** THE MANAGER SAID, MOVEMENT HAS BEEN STEADY AT THIS PRICE BUT TOPS HASN'T BEEN AGGRESSIVE ON CHERRIES COMPARED TO THE LOWER FOB MARKET * I SPOKE WITH SEVERAL PRODUCE MANAGERS* THEY FEEL THAT AT THE START OF THE SEASON PRICING SHOULD BE LOWER TO STIMULATE MOVEMENT BASED ON PAST YEARS * THEY FEEL THE CUSTOMER GETS CONFUSED WITH PRICING UP ONE WEEK AND DOWN THE NEXT WEEK * THEIR INPUT WAS THAT A 1 1/2 POUND BAG IS THE WAY TO GO VERSES CURRENT 2-3 POUND * THEY TOLD ME MANY CUSTOMERS WEIGHT THEIR CHERRIES AT THE SCALE THEN RETURN THEM TO THE DISPLAY IF THE PRICE IS TO HIGH. THIS IS THE FEEDBACK FROM PRODUCE MANAGERS ON THE FIRING LINE EVERYDAY. RAINIER CHERRIES THEY DON'T CONSISTENTLY CARRY MOVE MANY. MOST BRING THEM IN FOR THE WEEKEND. PRICE HAS BEEN AROUND 3.99-4.99 AT RETAIL.
TOPS MARKET HAS BEEN USING A EDLP STRATEGY OF 2.48 AGAINST WEGMANS EVERYDAY PRICE OF 2.99 ****** THE MANAGER SAID, MOVEMENT HAS BEEN STEADY AT THIS PRICE BUT TOPS HASN'T BEEN AGGRESSIVE ON CHERRIES COMPARED TO THE LOWER FOB MARKET * I SPOKE WITH SEVERAL PRODUCE MANAGERS* THEY FEEL THAT AT THE START OF THE SEASON PRICING SHOULD BE LOWER TO STIMULATE MOVEMENT BASED ON PAST YEARS * THEY FEEL THE CUSTOMER GETS CONFUSED WITH PRICING UP ONE WEEK AND DOWN THE NEXT WEEK * THEIR INPUT WAS THAT A 1 1/2 POUND BAG IS THE WAY TO GO VERSES CURRENT 2-3 POUND * THEY TOLD ME MANY CUSTOMERS WEIGHT THEIR CHERRIES AT THE SCALE THEN RETURN THEM TO THE DISPLAY IF THE PRICE IS TO HIGH. THIS IS THE FEEDBACK FROM PRODUCE MANAGERS ON THE FIRING LINE EVERYDAY. RAINIER CHERRIES THEY DON'T CONSISTENTLY CARRY MOVE MANY. MOST BRING THEM IN FOR THE WEEKEND. PRICE HAS BEEN AROUND 3.99-4.99 AT RETAIL.