Publix ( The Mill- Carolina Forest - Myrtle Beach) promoting with a "special" POS from corporate "Cherish Cherry Season" POS parallel to our customized POS. Packed our several boxes of cherries  both produce department and front entrance location. Thematic ad program "Cherish this cherry season" competing againist tree ripened peaches & nectarines, blueberries (3/$10.00), red & black plums Cotton Candy Grapes.