Account
Representative
City
Winston Salem
State
Fruit Field Collection
Origin State
California
Fruit Type
Fruit Price
6.99
Display Location
MIDDLE
Display Size
4
Refrigerated
Refrigerated
Packaging
ZIP BAGS
Quality
Good
Percent Full
90.00
Fruit Size
MEDIUM
Origin State
California
Fruit Type
Fruit Price
3.79
Display Location
FRONT
Display Size
8
Refrigerated
Refrigerated
Packaging
CLAMS
Quality
Excellent
Percent Full
90.00
Fruit Size
LARGE
Origin State
North Carolina
Fruit Type
Fruit Price
2.50
Display Location
FRONT
Display Size
6
Refrigerated
Refrigerated
Packaging
CLAMS
Quality
Excellent
Percent Full
90.00
Fruit Size
LARGE
Origin State
California
Fruit Type
Fruit Price
3.89
Display Location
MIDDLE
Display Size
1
Refrigerated
Refrigerated
Packaging
CLAMS
Quality
Excellent
Percent Full
85.00
Fruit Size
LARGE
Origin State
South Carolina
Fruit Type
Fruit Price
1.89
Display Location
MIDDLE
Display Size
6
Refrigerated
Refrigerated
Packaging
BULK
Quality
Excellent
Percent Full
85.00
Fruit Size
SMALL
Origin State
chili
Fruit Type
Fruit Price
3.79
Display Location
MIDDLE
Display Size
6
Refrigerated
Refrigerated
Packaging
BAGS
Quality
Excellent
Percent Full
95.00
Fruit Size
LARGE
Origin State
California
Fruit Type
Fruit Price
2.99
Display Location
MIDDLE
Display Size
2
Refrigerated
Refrigerated
Packaging
BULK
Quality
Good
Percent Full
90.00
Fruit Size
MEDIUM
Date
This store had an unusual ad layout for this week. They only had 3 items advertised, blueberries, blackberries, and pazazz apples. These items were scattered through the ad flyer. There was not a section for just produce items which I though strange and not effective as could be lost. They have a new Produce director and not sure if this was some of his thoughts, but plan on trying to find out. This store had dark red California cherries, and no Rainiers. Size was medium and displayed on back side of 1st table in the produce department. North Carolina Blueberries were one of the items advertised, on the front page at 2/$4.99. They were on the 1st table entering the department. They also had a row on the back side of the table with Strawberries and Raspberries from California. All the berries looked great. Peaches were on the front side of the table with the Blueberries. The peaches were from South Carolina just like all the other retailers in the region. True to form they were also on the small side, but had great color and flavor. Nectarines were from California great color, but medium in size. Grapes from Chili were the largest I have seen in the region. Both Red seedless and White seedless were priced the same at $3.79 lb. Store had nice display of Athena Cantaloupes on an end cap.