Representative
City
ROCHESTER
State
Comments

WEGMANS STORES HAD CHERRIES PRICED AT 2.99 * 10 ROW * RAINIER LABEL QUALITY OVERALL WAS GOOD, SOME PRODUCT ON THE SHELF NEEDED TO BE PULLED BECAUSE OF LEAKERS. * SOME STORES HAD LOCAL CHERRIES QUALITY WAS FAIR AT BEST ITS A SHORT 3 WEEK DEAL NOT ALL STORES CARRY THEM A FEW STORES IN BUFFALO,NY HAD THEM ON DISPLAY * NEXT WEEK WEGMAN'S WILL BE RUNNING CHERRIES AT 1.99 ********* THE STORES I VISITED PLAN ON MOVING 100-150 PER DAY. MOST PRODUCE MANAGERS SAID EDLP PRICING BRINGS STEADY MOVEMENT. MANY OF THE MANAGERS THOUGHT THAT A 1 1/2 POUND CLAM SHELL WOULD LOOK BETTER * THE CLAM SHELL WOULD BRING DOWN THE RETAIL PRICE SO MORE CUSTOMERS WOULD PICK THEM UP AND IT WOULD LIMIT PRODUCT LOSS FROM CUSTOMERS EATING OR DUMPING THE CHERRIES. THEY HAVE SEEN TO MANY CUSTOMER WEIGHT THE CHERRIES AND PUT THEM BACK BECAUSE THEY FEEL THE DOLLAR PURCHASE IS NOT AFFORDABLE FOR SUCH A LARGE DOLLAR RING. MOST CHERRIES WERE 2 OR 3 POUND BAGS. THEY FEEL IF THE CLAM SHELLS LOOK AS GOOD AS THERE DRISCOL BERRY DISPLAY THE CHERRIES WOULD FLY OUT THE DOOR.

Status
COMPLETED